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X-WR-CALDESC:Events for Nimiipuu Community Development Fund
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DTSTART;VALUE=DATE:20240203
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SUMMARY:Building a Marketing Strategy for Your Small Farm
DESCRIPTION:The Building a Marketing Strategy for Your Small Farm workshop series is designed to help small farmers\, ranchers\, and food business owners develop a personalized marketing strategy\, amplify your message\, and connect with customers to grow your business. Each week of this workshop series will focus on key digital marketing strategies for messaging\, websites\, social media\, and email communication. By the end of this workshop you will have a clear understanding of your marketing message\, the tools you can use to connect with your customers\, and a holistic marketing strategy to grow your business. The workshop series includes: \n\n4 Saturday morning class sessions: 9 – 10:30 am PST / 10 – 11:30 am MST\, February 3\, 10\, 17\, & 24th \n4 Wednesday evening group coaching sessions: 5:30 – 7 pm PST / 6:30 – 8 pm MST\, February 7\, 14\, 21\, & 28th \n\nThe Wednesday group coaching sessions will focus on strategies for applying the topics discussed during the previous Saturday class session through large group discussions and small group breakout rooms. The group coaching sessions will help you apply what you’ve learned in the class\, answer specific questions you have\, and optimize the marketing strategies you are applying. \nBonus! Participants that attend all 4 Saturday class sessions and Wednesday group coaching sessions\, complete each weekly homework\, and take the end of course evaluation are eligible for 1 hour of free 1-on-1 coaching with instructor Emily Black. Limit 10 participants. \nWorkshop Series FAQ > \n​ \nWorkshop Cost \n $75 per person\, household\, or farm \nPartial scholarships available.  \nEmail cdephelps@uidaho.edu to request a scholarship. \n\nRegister ASAP – Space is limited! \n\nRegister for the Workshop
URL:https://nimiipuufund.org/event/building-a-marketing-strategy-for-your-small-farm/
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DTSTART;TZID=America/Los_Angeles:20240212T090000
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SUMMARY:Strategies to Identify and Reach Your Target Customers
DESCRIPTION:In this Marketing workshop\, we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. \nWe show you how to finalize the design of your product or service and make sure it’s right for your target market.  Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures\, websites\, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business. \nThis workshop focuses on hands-on exercises to help you create a target market\, value proposition and promotion plan for your business. \nSCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees\, we have the right set of workshops to help you succeed. \nPresenter \nThis workshop is presented by SCORE Volunteer Mary Sullivan. Mary is co-founder and Chief Marketing Officer of Sweet but Fearless\, a career transformation specialist. Its mission is to provide tools and knowledge that uplift\, inspire leaders along their career pathing journey. Mary is a former financial services executive with Vanguard\, Charles Schwab\, and TD Ameritrade where she was able to sharpen her leadership skills across multiple countries and corporate divisions. Her personal passion is ensuring that all women understand their financial health and have a retirement plan in place. Mary’s certifications in Remote Learning\, Building Effective Teams from Cornell University\, her degrees in Spanish and Political Science from Saint Louis University\, and her Women’s Executive training from Harvard Business School\, all support her love of learning and teaching.
URL:https://nimiipuufund.org/event/strategies-to-identify-and-reach-your-target-customers/
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