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Outdoor Entrepreneur Business Ideation Series

August 21 @ 3:30 pm - August 23 @ 4:45 pm PDT

This workshop is for aspiring entrepreneurs of color who are interested in starting outdoor businesses.

​Are you interested in turning your passion for the outdoors into a business, but not sure where to start? Do you want to be an outdoor entrepreneur, but don’t have a product or service idea yet? Do you have multiple ideas for an outdoor business, but aren’t sure which one to focus on? JOIN US!

​3 day ideation series agenda:

Day 1: We’ll start by going through exercises to come up with ideas for products and services that will inspire or equip people in their outdoor lives. Then we’ll talk about the mindset piece of being a founder and overcoming some of the mental barriers to taking on a new endeavor.

Day 2: On the second day of the series, we’ll share a simple framework for evaluating our business ideas based on the market and who we are as founders (eg. our passions and work experience). We’ll then use one of our favorite tools called the customer persona to identify who our customers are, what they care about, and how to reach them.

Day 3: The last day of the workshop, we’ll build out our value propositions to summarize and effectively communicate our business ideas to customers and partners. We’ll wrap up by talking about how to get feedback from potential customers and ways to test our product/service concept to better determine the right path to building a viable business.

75 min a day, 3 days
August 21st, 22nd, 23rd
3:30-4:45pm PT

​About Us:

​REI Co-op’s Path Ahead Ventures accelerates success for founders of color by channeling the power and passion of the outdoor industry—supporting innovative ideas with mentorship, infrastructure, customer connections and capital investment. Because the industry should reflect the true diversity of people who love, protect and share life outside. Learn more at rei.com/path-ahead.

​Founded Outdoors supports emerging businesses nationwide through community, programming and connections, with the goal of increasing access in the outdoor industry as well as in outdoor places. The Founded Outdoors community includes over 400 outdoor entrepreneurs at different stages across product categories. Learn more at LINK.


August 21 @ 3:30 pm PDT
August 23 @ 4:45 pm PDT
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