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Building a Marketing Strategy for Your Small Farm Saturday Session
February 5, 2022 @ 9:00 am - February 26, 2022 @ 10:00 am PST
A four-part marketing workshop series to amplify your message, connect with customers, and grow your farm business.
The Building a Marketing Strategy for Your Small Farm workshop series is designed to help small farmers, ranchers, and food business owners develop a personalized marketing strategy, amplify your message, and connect with customers to grow your business. Each week of this workshop series will focus on key digital marketing strategies for messaging, websites, social media, and email communication. By the end of this workshop you will have a clear understanding of your marketing message, the tools you can use to connect with your customers, and a holistic marketing strategy to grow your business. The workshop series includes:
4 Saturday morning class sessions
February 5, 12, 19 & 26, 2022 | 9 – 10 am PST / 10 – 11 am MST
4 Wednesday evening group coaching sessions
February 9, 16, 23 & March 2, 2022 | 5:30 – 6:30 PST / 6:30 – 7:30 MST
Each week on the Wednesday following the Saturday class sessions, there will be a 1-hour group coaching session on the topic discussed. You will be able to apply what you’ve learned in the class and come to the group coaching session with specific questions to optimize what you’ve applied. Bonus! Participants that attend all 4 Saturday class sessions and Wednesday group coaching sessions, complete each weekly homework, and take the end of course evaluation are eligible for up to 1 additional hour of free 1-on-1 coaching with instructor Emily Black. This offering of the workshop series is FREE to participants through support from a USDA Beginning Farmer Rancher Development Program Grant Award #2019-49400-30034. Capacity for this workshop series is limited. Register early to reserve your spot! Cost: FREE ($500 value)