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Increase Sales and Profits with Pricing and Distribution Strategies

February 27 @ 1:00 pm - 2:00 pm PST

You’ve developed a wonderful new product or service and understand the costs but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. We start by reviewing different distribution and channel strategies and help you choose the method that best gets your product or service in front of your satisfied customers. The rest of the workshop is focused on pricing, and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing, a service is very different than a product, we have a special section the covers the separate process for pricing your services.


SCORE’s Small Business Essentials Workshops prepare individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed.



This workshop is presented by Bill McDonald, a SCORE Volunteer Mentor. Bill has an extensive background leading programs/projects involving strategy, process, operations, and technology. After a ten-year career in manufacturing, wholesale and distribution businesses, Bill worked eleven years for some of the world’s best known management consulting firms such as McKinsey (fellow), AT Kearney, EDS, and PriceWaterhouseCoopers. He has led several acquisition projects including the pre and post integration phases. In the last twenty-one years he has worked with established and startup businesses on the creating, running, and growing innovative business models. He is a public speaker on these topics. Bill coauthored, with Microsoft, a book outlining the alignment of competitive strategy, business and information technology architectures optimizing business worth. Bill graduated from the University of Dallas with an MBA in General Management and received a BA in Economics from Ohio Wesleyan University. Bill has lived in the Seattle Area for the last twenty-eight years with his wife and two daughters