Strategies to Identify and Reach Your Target Customers

In this Marketing workshop, we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective.

We show you how to finalize the design of your product or service and make sure it’s right for your target market.  Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures, websites, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business.

This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business.

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed.

Presenter

This workshop is presented by SCORE Volunteer Mary Sullivan. Mary is co-founder and Chief Marketing Officer of Sweet but Fearless, a career transformation specialist. Its mission is to provide tools and knowledge that uplift, inspire leaders along their career pathing journey. Mary is a former financial services executive with Vanguard, Charles Schwab, and TD Ameritrade where she was able to sharpen her leadership skills across multiple countries and corporate divisions. Her personal passion is ensuring that all women understand their financial health and have a retirement plan in place. Mary’s certifications in Remote Learning, Building Effective Teams from Cornell University, her degrees in Spanish and Political Science from Saint Louis University, and her Women’s Executive training from Harvard Business School, all support her love of learning and teaching.